Klipsch  Bullshit  T  Shirt 2001x1125
Bob  Moers  Shipping 2001x1125

This is Just Part of the Story

Some of the details of the birth of the Bullshit slogan are still to be uncovered; however, former Klipsch employee Bob Moers was present for the company-shaping meetings.

The below information are his recollections from an interview recorded in 2009.

Pwk  Office 2000x1125


In the 1960’s, Bob Moers replaced Klipsch's longtime ad agency, Goodloe Stuck, with a Chicago firm. At this point in the time, the new agency had a famous air-brush artist known for cleaning up photographs of hams for the Chicago meat industry, as well as “taking warts off” of Playboy bunnies. (You know, important stuff.)

“Bill” of this agency was in the office with PWK when he threw a hi-fi magazine he had been reading up into the air and screamed “Bullshit!” The article was about the AR-3A. By this point in time PWK had become thoroughly disgusted with loudspeaker advertisements claiming “another major breakthrough."

Klipsch  Bullshit  Shirt  Employees 2 2001x1125

The T-Shirt Was Born

In 1975 the famous bullsh*t T-shirt debuted. All employees received one for a photo shoot in front of the shipping dock. Only Bob Moers put his back to the camera for obvious reasons.

Soon afterwards, a University of Arkansas student was kicked out of class for wearing the audacious shirt.

Klipsch & Associates paid for his legal counsel.

Klipsch  Bullshit  Button Pile 2001x1125

Bullshit Pins

To commemorate Paul W. Klipsch's fiery spirit, the word "Bullshit" is printed on plastic yellow lapel buttons that Klipsch hands out at big events like the Consumer Electronics Show (CES).

No  Bullshit  Sticker  Bottoms  Up 1 2001x1125

No Bullshit

Whether it be in advertising or the product we produce, Klipsch is always looking to be straight-forward and honest with its customers just like Paul W. Klipsch. None of the fluff. All of the sound.

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