INDIANAPOLIS (September 1, 2006) — In keeping with its dedication to consumers and getting new audiences excited about high-performance audio, Klipsch re-launched its corporate web site today to better serve the goal-oriented visitor who desires content quickly and easily.
“Consumers use the Internet as their first option for researching products and services. In fact, we discovered that 68 percent of our site traffic last year was product research related,” said Cris Pyle, Klipsch director of marketing and communications. “With that in mind, we put a lot of time and effort into making the site more efficient so that our online visitors can easily access the information they need to make solid purchase decisions.”
Klipsch.com enhancements include: straightforward navigation; a wider screen format and larger imagery to accommodate high-resolution browsers; a white background with dark text for improved readability; microcontent such as headings, subheads and bulleted lists for at-a-glance overviews; better programming for faster downloads and optimization within search engines; more accessible customer service information and U.S. MSRP pricing on all products.
Additionally, as Klipsch expands its footprint outside of the United States, it is also working to make itself more available to a global audience. Therefore, Spanish-, French-, German-, Italian-, and Portuguese-speaking consumers can now obtain product and dealer locator information in their native language from klipsch.com, with Chinese following soon.
“We want consumers all over the world to learn about our products and understand the incredible legacy of the Klipsch brand,” said Pyle. “People are always craving more information and our retooled site certainly makes it easier for us to deliver it to them.”
In 2005, klipsch.com received 1.89 million page views per month. Approximately 86 percent of last year’s site traffic involved new visitors. Additionally, the Klipsch online forum continues to grow. Today, this broad, unregulated message board has 21,470 members who have contributed to almost 595,000 posts.