Klipsch Aligns Product Offering Under Legendary Reference Name
INDIANAPOLIS (July 18, 2014) — Klipsch, a leading global speaker and headphone manufacturer, today announces its Reference Unity strategy, a global initiative that will align the majority of its product offerings under the legendary Klipsch Reference series. The new approach unifies the speaker series, making its superior sonic signature attainable to a wider audience at various price points. These tiered levels of home theater speakers, soundbars and headphones are precision-engineered and meet the brand’s high-quality acoustic and design standards.
“Transitioning to Reference will create a performance benchmark in today’s landscape of low-quality products that favor discounted design over lasting value,” said Mark Casavant, senior vice president of global product development for Klipsch. “Our Reference speakers can be enjoyed by their listeners for years, even decades, and they represent unprecedented performance and value. When a consumer upgrades to Klipsch Reference, they are making a sound investment in audio and their future listening experiences.”
The launch of the Klipsch Reference R6 and R6i in-ear monitors in May are the latest products in Klipsch’s Reference series. Reference soundbars and home theater speakers will be available in July, followed by numerous introductions throughout 2015.
Renowned and flagship Klipsch product lines such as Palladium, Heritage, THXUltra2 and ProMedia will remain as they are in today’s market, with all future home theater speakers, soundbars and headphones falling under the Reference umbrella.
In addition to the products, all marketing collateral including packaging, messaging, advertising and retail displays will feature the brand’s legendary copper and black color palette and bold voice to unite the three verticals under the Reference name.
“Klipsch is returning to our celebrated core product line with the power of thousands of satisfied customers already in place,” said Matt Sommers, vice president of marketing and creative strategies for Klipsch. “We are launching exciting products in complimentary verticals with much tighter parameters for consistency in the marketplace. This strategy is our first step in claiming Klipsch’s rightful position as the great American speaker brand.”
Klipsch’s united front in the retail environment will allow dealers and distributors to tell the unified sonic signature story to customers across all product categories. The comprehensive program creates consistency of product, performance and image to increase cross-selling opportunities, customer recall and overall consumer confidence.
For more information on the Klipsch brand and its product offering, visit Klipsch.com.
About Klipsch Premium Speakers
For over 65 years, Klipsch has designed premium speakers for those who are passionate about great sound. Company founder Paul W. Klipsch started this legacy in 1946, and it continues today with sheer commitment to innovation and delivering the world’s most powerful, detailed and emotional sound reproduction. Today, the brand’s diverse product portfolio encompasses home theater, professional cinema, installed whole-house contracting, commercial, computer speakers, wireless portable speakers and headphones. As one of the first U.S. loudspeaker companies, Klipsch continues to be the high-performance brand of choice for audiophiles and home theater aficionados around the world. Klipsch Group, Inc. is also a wholly-owned subsidiary of VOXX International Corporation (NASDAQ: VOXX).