NBA Star Jermaine O'Neal to Endorse Klipsch Loudspeakers
INDIANAPOLIS (August 18, 2004) - Klipsch Audio Technologies has signed an agreement with Indiana Pacers forward Jermaine O'Neal that includes appearing in national print advertisements, promotions and an exclusive interview for klipsch.com. The NBA star recently made a personal appearance at Klipsch headquarters on the city's northwest side to sign autographs for Klipsch employees.
"Jermaine O'Neal is one of the hottest players in the NBA with on-court statistics that put him at the top of the game," said Klipsch President Paul Jacobs. "At Klipsch, we are leveraging our strongest relationships to bring new and younger customers into the world of high-performance audio."
"Jermaine is the ideal personality to represent Klipsch because his style of play on the basketball court parallels the powerful, emotional, and dynamic performance of Klipsch loudspeakers," said Tom Meyer, a Klipsch representative responsible for establishing the relationship with O'Neal.
Klipsch's print advertising campaign previously focused on endorsements with musicians, such as Grammy Winners Bo Diddley, Emmylou Harris, John Hiatt, and Henry Rollins, Academy Award Winner Billy Bob Thornton, hip-hop legend Chuck D and newcomer Stat Quo, percussionist Kenny Aronoff, and guitarist Jonny Lang.
Ovation Audio/Video Specialists of Indianapolis will be installing high-performance Klipsch loudspeakers throughout O'Neal's home in the coming weeks. O'Neal, an avid fan of blockbuster movies and video games, said he is eager to "turn my place into the biggest, baddest entertainment center around."
"Klipsch is a great company with great people and products," O'Neal said. "I'm proud to be part of their marketing campaign and to tell fans out there to go listen and find out how much of a difference high-quality speakers can make to your home."
Klipsch made sports news last month when its GMX A-2.1 multimedia speaker system was included in the athlete and celebrity gift bags at ESPN's ESPY Awards held at the Kodak Theatre in Los Angeles.