Klipsch Reinvents Website to Enhance Customer Experience
INDIANAPOLIS, IN (XX, 2011) — Klipsch, a leading global speaker manufacturer, is unveiling a website renovation today that will greatly benefit both the overall brand and consumer experience. Now more user-friendly, informational and easy to navigate, the company’s website better mirrors the Klipsch persona and provides updated content and features for dealers and consumers.
Upgraded design and new technology play a major role in the new website. As part of the upgrade, Klipsch has partnered with a retail-integrated e-commerce solution provider for branded manufacturers, distributors and multi-channel retailers. Consumers will benefit from a more convenient and efficient shopping experience.
“Our site is now much more representative of who we are, a premium speaker brand,” said Ric Starost, e-commerce and web marketing manager for Klipsch. “Not only is the website more pleasing to the eye, but new technology like Shopatron is able to make it easier on the consumer when it comes to buying Klipsch’s premier audio solutions.”
Enhanced site architecture undoubtedly makes it easier for consumers to find the products they are looking for, while also assisting in their understanding of how to best utilize Klipsch Speakers. Photos, videos and text on the website have also been updated to reflect the most up-to-date and detailed features and benefits available.
A brand new education center has also been created as an overall hub of knowledge, working to expand consumers’ understanding of all things audio. It will include a variety of tips regarding home theater installation and set up, along with many other features and educational materials. Updated Klipsch dealer locator information will ultimately assist consumers in finding the nearest locations so they can see and hear the revolutionary products first-hand in the store.
“Our customers inspire us to develop products that deliver only the best in high-quality audio performance,” said Starost. “For this reason, we want to continually enhance klipsch.com to better benefit the consumer. As a result, Klipsch fans can now find products easier, receive them faster, and learn significantly more about our products, brand, and audio as a whole,” said Starost.
To explore the new website and all its features, please visit www.klipsch.com.
About Klipsch® Premium Speakers
For over 65 years, Klipsch has designed premium speakers for those who are passionate about great sound. Company founder Paul W. Klipsch started this legacy in 1946, and it continues today with sheer commitment to innovation and delivering the world’s most powerful, detailed and emotional sound reproduction. Today, the brand’s diverse product portfolio encompasses home theater, professional cinema, installed whole-house contracting, commercial, computer speakers, iPod docks and headphones. As one of the first U.S. loudspeaker companies, Klipsch continues to be the high-performance brand of choice for audiophiles and home theater aficionados around the world. For more information, visit klipsch.com.