Klipsch Group, Inc. Launches Serial Number Verification Portal to Help Fight Counterfeiting
INDIANAPOLIS (December 3, 2013) — Klipsch Group, Inc. (KGI), owner of the Klipsch audio brand, today announces the launch of a serial number verification portal now available at Klipsch.com. In a previous move to hinder counterfeiting, the company incorporated a serialized holographic label with targeted security features on all Klipsch headphone boxes. Now, by entering the hologram’s serial number found on each Klipsch headphone box, consumers can conclusively determine if their Klipsch headphones are genuine products.
The newly introduced portal is yet another initiative the company is taking to fight product counterfeiting. Since 2012, KGI has taken action against more than 100 individuals and companies selling counterfeit headphones through online marketplaces, trade boards and e-commerce websites. To date, KGI has been awarded $60 million in judgments.
Like many companies that have invested significant time and resources to develop brand recognition, Klipsch brand products are being unlawfully imitated at inferior quality and sold through unauthorized channels—often at drastically reduced prices. While not always easy to detect, the knockoff products are in no way produced by or for KGI. As a result, these products do not meet the company’s high-quality standards and are not covered by its warranty. To ensure consumers are purchasing genuine products covered by the relevant warranty, consumers are urged to purchase only through authorized KGI retailers.
“Though we’ve made significant strides in addressing the issue, this verification portal is just one of many resources we’re continuing to implement to fight counterfeiting,” said Mike Klipsch, president of global operations for KGI, whose role includes running KGI’s headphone business. “Our obligation is to our brand, product integrity, and most importantly, our customers, and we will provide the utmost protection to each through legal means when necessary.”
In addition to the filing of two lawsuits, KGI has been investing substantial funds to fight the counterfeiting problem including:
Ongoing purchases around the world to identify counterfeit sellers;
Dozens of cease and desist letters from its legal counsel to individuals selling counterfeit product online resulting in cash settlements and agreements to stop this illegal activity;
Training for hundreds of U.S. Customs and Border Patrol officers and local law enforcement to identify counterfeit Klipsch products;
Employment of private investigators in North America, Europe and Asia to identify and track counterfeiting activity; and
Constant monitoring and cooperation with marketplaces, such as Taobao, Amazon and EBay sites worldwide, resulting in counterfeit sellers being removed.
About Klipsch Premium Speakers
For over 65 years, Klipsch has designed premium speakers for those who are passionate about great sound. Company founder Paul W. Klipsch started this legacy in 1946, and it continues today with sheer commitment to innovation and delivering the world’s most powerful, detailed and emotional sound reproduction. Today, the brand’s diverse product portfolio encompasses home theater, professional cinema, installed whole-house contracting, commercial, computer speakers, Bluetooth® wireless speakers and headphones. As one of the first U.S. loudspeaker companies, Klipsch continues to be the high-performance brand of choice for audiophiles and home theater aficionados around the world. Klipsch Group, Inc. is also a wholly-owned subsidiary of VOXX International Corporation (NASDAQ: VOXX). For more information, visit http://www.klipsch.com.