INDIANAPOLIS (April 4, 2012) — Klipsch, a leading global speaker manufacturer, today announces the commencement of an all-new brand identity upon the introduction of its Keepers of the Sound™ campaign. After initiating a thorough brand study, Klipsch devised a new branding strategy to best align the company’s iconic history with its unwavering passion for the live music experience.
Paying tribute to its tenacious and legendary founder, Klipsch’s Keepers of the Sound campaign highlights the sheer genius of American audio pioneer Paul W. Klipsch, while illustrating the science, emotion and love for live music that has, and will continue to, define the Klipsch persona. Encompassing its more than 65 years of audio expertise, the newly devised campaign tells the story of tradition that lives on deep within the brand’s core. Just as Paul W. Klipsch created it, today and tomorrow’s efforts will highlight the dedication set forth to protect and uphold his principles and the unrivalled listening experience Klipsch speakers provide.
To best illustrate the brand’s legacy and connect with consumers through marketing collateral, Klipsch puts forth irreverent and authoritative messaging coupled with dark, rich and edgy visuals in its Keepers of the Sound campaign. With visuals depicting live music experiences, Klipsch products and American icons, Klipsch has also incorporated a Paul W. Klipsch seal to represent the authenticity of the brand. With materials and messaging carrying the aforementioned themes and overall identity, Klipsch is most looking forward to providing a consistent representation of the brand to ensure it is easily identified around the world.
“This process was a major undertaking and the results are something we cannot wait share,” said Paul Jacobs, CEO of Klipsch. “As we enact a new level of focus on the Klipsch brand and related business, this initiative could not come at a better time. Taking us back to our no-compromise, live music-inspired roots, our Keepers of the Sound campaign serves as the comprehensive platform needed to showcase the Klipsch brand with one unified concept, message and identity.”
For more information on Klipsch and its product offering, visit http://klipsch.com.
About Klipsch Premium Speakers
For over 65 years, Klipsch has designed premium speakers for those who are passionate about great sound. Company founder Paul W. Klipsch started this legacy in 1946, and it continues today with sheer commitment to innovation and delivering the world’s most powerful, detailed and emotional sound reproduction. Today, the brand’s diverse product portfolio encompasses home theater, professional cinema, installed whole-house contracting, commercial, computer speakers, iPod® docks and headphones. As one of the first U.S. loudspeaker companies, Klipsch continues to be the high-performance brand of choice for audiophiles and home theater aficionados around the world. Klipsch Group, Inc. is also a wholly-owned subsidiary of VOXX International. (NASDAQ: VOXX).